Saturday, March 3, 2012

Web Writing - The Law of Attraction

A good suggestion if you are writing fresh content for your website or for regular blogs is to remember you need to take your readers on the journey with you.  If you sell uniforms for example of course you need to talk about the special features of each item but you also need to tell the reader about how smart they will look in their new kit, how impressive your team will look stepping out onto the field etc.  This is all part of the art of selling.

Great copywriters like Joseph Sugarman call it The Psycholgical Triggers.  One of the best copywriting books of all time is his book titled The Adweek Copywriting Handbook.  I highly recommed it to writers, business owners, website owners who are thinking of continuously putting together powerful copy as an advertising strategy.

Personally as a marketing tool being able to "see into the minds" of your market is a powerful way of relating to them and being able to provide them with the best service or outstanding product.  Of course writing web page content has to include those keywords or keyword phrases but it should also relate to your readers "problem" and then provide a solution.

Imagine your website copy is like your best sales person in your store.  Your website copy is the expert and is there to provide friendly, warm assistance to your valued customers who come through your door.  Your website copy needs to direct them to the right service or product to make your customers visit as pleasant and as easy as possible.

There is nothing worse than bad customer service and if you don't have  helpful web page content then this is exactly what you are doing - giving bad customer service!

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