Copywriting is the art of writing marketing and advertising copy that engages, informs and inspires readers to take a certain action.
A copywriter is usually someone who has a wide interest in everything and anything, from the random to political. As a copywriter and as a SEO copywriter I love research and I love strategy because it gives me such interesting information, so I can really get to understand my market.
I love the beach but I also love big cities. I love to observe people and look at interesting buildings, imagining what goes on behind closed doors in the past and in the present. I love art galleries and l love tattoos because they show a creative genius that as an observer I can experience.
I spent six months trying to learn Russian, why - because it is different and it ended up being incredible fun and I would love to visit that amazing land one day. This intense curiosity enables me to create copywriting services because I get so excited learning new topics and meeting new people.
One of the best parts of being a copywriter is meeting incredible people I get to write for. Their businesses are unique not because of what they do but because of who they are. I try and ensure as a copywriter I inject their personalities into the copy because this is ethical and credible, two of the most important values as a copywriter.
A copywriter who has strategic communication skills relies on a number of strengths - knowledge, creativity, research, analytical technique and listening.
As the owner/Chief Copywriter at www.quality-content-writing.com I am curious about what makes you and your business tick. I want to hear what drives you, what inspires you and all those wonderful things that make you unique. Then I will provide copywriting that has your own personal DNA stamp.
Friday, November 23, 2012
Sunday, March 4, 2012
Some Pig!!
Charlottes's Web must have been my all time favourite book as a little girl growing up, another fine example of girl meets pig, girl falls in love with pig and saves pig. No, this blog is not about my love life - thank goodness but a little tale (sorry no more pig jokes I promise) about how you can create a wonderful web (site) with the beauty of writing web page content the right way.
The web is all about creating a piece of work you can be proud of. Your website is a reflection of who you are and how you like to do business. If you like me loved Charlotte's Web then chances are you like to "save the world". When you are writing web page content why not have a section that tells your customers how you "save the world"?
I have seen hundreds of CV's and job applications over my time in HR and I tell you those who tell me they have volunteered for this and that join the pile with those who have other skills. Remember understand your market when you write web content, who are you talking to?, who do you want to interact with?
You see social media is a great way to interact with others and share news but your web content can do the same. If you have something truly wonderful to say about yourself or your business then for Wilbur's and Charlotte's sake just say it and make it stand out!!
TERRIFIC!
Visit me now on www.quality-content-writing.com and you will find out heaps of ways to write and how to make your special and delicate website stand out. We will weave our magic together and come up with the most stunning and boastful web page content that you will be proud of!
The web is all about creating a piece of work you can be proud of. Your website is a reflection of who you are and how you like to do business. If you like me loved Charlotte's Web then chances are you like to "save the world". When you are writing web page content why not have a section that tells your customers how you "save the world"?
I have seen hundreds of CV's and job applications over my time in HR and I tell you those who tell me they have volunteered for this and that join the pile with those who have other skills. Remember understand your market when you write web content, who are you talking to?, who do you want to interact with?
You see social media is a great way to interact with others and share news but your web content can do the same. If you have something truly wonderful to say about yourself or your business then for Wilbur's and Charlotte's sake just say it and make it stand out!!
TERRIFIC!
Visit me now on www.quality-content-writing.com and you will find out heaps of ways to write and how to make your special and delicate website stand out. We will weave our magic together and come up with the most stunning and boastful web page content that you will be proud of!
Saturday, March 3, 2012
Web Writing - The Law of Attraction
A good suggestion if you are writing fresh content for your website or for regular blogs is to remember you need to take your readers on the journey with you. If you sell uniforms for example of course you need to talk about the special features of each item but you also need to tell the reader about how smart they will look in their new kit, how impressive your team will look stepping out onto the field etc. This is all part of the art of selling.
Great copywriters like Joseph Sugarman call it The Psycholgical Triggers. One of the best copywriting books of all time is his book titled The Adweek Copywriting Handbook. I highly recommed it to writers, business owners, website owners who are thinking of continuously putting together powerful copy as an advertising strategy.
Personally as a marketing tool being able to "see into the minds" of your market is a powerful way of relating to them and being able to provide them with the best service or outstanding product. Of course writing web page content has to include those keywords or keyword phrases but it should also relate to your readers "problem" and then provide a solution.
Imagine your website copy is like your best sales person in your store. Your website copy is the expert and is there to provide friendly, warm assistance to your valued customers who come through your door. Your website copy needs to direct them to the right service or product to make your customers visit as pleasant and as easy as possible.
There is nothing worse than bad customer service and if you don't have helpful web page content then this is exactly what you are doing - giving bad customer service!
Great copywriters like Joseph Sugarman call it The Psycholgical Triggers. One of the best copywriting books of all time is his book titled The Adweek Copywriting Handbook. I highly recommed it to writers, business owners, website owners who are thinking of continuously putting together powerful copy as an advertising strategy.
Personally as a marketing tool being able to "see into the minds" of your market is a powerful way of relating to them and being able to provide them with the best service or outstanding product. Of course writing web page content has to include those keywords or keyword phrases but it should also relate to your readers "problem" and then provide a solution.
Imagine your website copy is like your best sales person in your store. Your website copy is the expert and is there to provide friendly, warm assistance to your valued customers who come through your door. Your website copy needs to direct them to the right service or product to make your customers visit as pleasant and as easy as possible.
There is nothing worse than bad customer service and if you don't have helpful web page content then this is exactly what you are doing - giving bad customer service!
Wednesday, January 11, 2012
How To Wash Windows
It sounds easy right, how to wash windows? But alot of people are looking for the quick and easy way to make their windows sparkle and look great. What many people fail to think about is not only how to wash windows from the outside so their house or building looks great but how to wash windows on the inside.
One of the best ways to make sure your property is looking its best is you have to wash your windows inside and out. Just washing your windows on the outside will miserably fail you in your attempt to satisfy a good house wash.
How to wash windows can be easy if you have the right formula and enough time to spend on doing it right. Be realistic if you haven't got the right formula or the right gear why not grab a local window cleaner who not only enjoys washing windows but knows how to wash windows?
If you are selling your property you have to make sure it looks fabulous and clean windows and a tidy outdoor area is so important as far as first impressions is concerned. Never miss an opportunity to make a great impact for every potential seller that is approaching your property.
Think about;
One of the best ways to make sure your property is looking its best is you have to wash your windows inside and out. Just washing your windows on the outside will miserably fail you in your attempt to satisfy a good house wash.
How to wash windows can be easy if you have the right formula and enough time to spend on doing it right. Be realistic if you haven't got the right formula or the right gear why not grab a local window cleaner who not only enjoys washing windows but knows how to wash windows?
If you are selling your property you have to make sure it looks fabulous and clean windows and a tidy outdoor area is so important as far as first impressions is concerned. Never miss an opportunity to make a great impact for every potential seller that is approaching your property.
Think about;
- Clean windows - inside and out
- Great looking yard and gardens
- Even paint that letter box that may be looking a bit tired (remember first impressions count)
For an easy solution to how to wash your windows seriously think about the best formula to use, how much time you have and who could help you with a seemingly simple chore that could make all the difference between a sale and a non-sale!
Russell Hawkins Window Cleaning can offer a quick, best-price in town option to washing windows so your property pops! With a background in sales Russell Hawkins Window Cleaning understands your market and just how important clean windows and tidy exteriors are to a property.
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